A first for Africa: The 2022 model Mureza Prim8

High-flying auto maker Mureza announces Zimbabwe distribution partner


Mureza Auto Company, the first black-owned car manufacturer in Southern Africa, has announced Yakima Auto as its distribution partner for Zimbabwe, just in good time as the South Africa-based electric vehicles maker launches its Mureza Prime8 hatchback.

Yakima operates from Braeside along at the intersection of Chiremba and Campbell Roads.

A few weeks ago, Mureza Auto Company, registered in Zimbabwe and South Africa, announced it is releasing the first batch of 100 Prim8 (pronounced primate) hatchbacks into the local market.

The finely designed vehicles can be pre-ordered and reserved at US$3000 (about R44 000) on the Mureza website for delivery in South Africa or Zimbabwe.

Mureza CEO Tatenda Mungofa has previously described this step as “a major milestone in our vision to become the leading car manufacturer in Africa. To the African market, the wait is almost over. We are working in the background to ensure we bring quality and affordable vehicles to the African continent.”

The Prim8 is powered by a 1.5-litre four-cylinder petrol engine developing 65kW, with maximum torque of 128Nm at 4 000rpm, driving the front wheels through either a five-speed manual or a CVT.

The comprehensive specification of the top model includes keyless entry, seven-inch touchscreen, Bluetooth, satnav, reversing camera, cruise control, parking sensors, audio system, air conditioning, power-adjustable driver’s seat, four airbags, electronic stability control, ABS brakes and tyre pressure monitoring.

The Prim8 line-up, consisting of two models, will enter the market in South Africa at a suggested retail price of R196 000 and US$13 500 in Zimbabwe.

Other models in development include the Prime8-inspired T1 bakkie and the Athlete and Tusker models set to roll out next year.

The Prime8 is assembled from SKD kits in the Automotive Supplier Park in Rosslyn, Pretoria. □

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