GERMAN airline Lufthansa’s division Eurowings Discover has expressed interest in flying to Zimbabwe from within the next two months.
The airline plans to fly into Victoria Falls, a resort town located on the border with Zambia, on March 30, 2022.
Zimbabwe is among the 24 destinations that Eurowings Discover plans to fly into this year and Victoria Falls will be its fifth destination in Africa after Mombasa in Kenya, Windhoek in Namibia, Zanzibar in Tanzania, and Mauritius.
“We are planning educational campaigns as we penetrate the market,” said Andre Schultz, Eurowings Discover’s general manager.
“We will have campaigns with every stakeholder, including media, as we market the route. Ours is to take people to the destination which is Victoria Falls and the tourism industry and other stakeholders should come on board to market the destination,” said Schultz.
Hospitality Association of Zimbabwe Matabeleland North Province chairman Arnald Musonza said Europe was a critical market for Zimbabwe’s tourism sector, adding that the coming in of Eurowings Discover was welcome.
“Europe is a key market for Zimbabwe as a destination and the upcoming launch of Eurowings Discover into Victoria Falls from Frankfurt via Windhoek is a key aspect of having the European market access Zimbabwe,” said Musonza.
More international airlines have set their sights on flying into Zimbabwe this year, taking advantage of the conducive operating climate created by the Second Republic.
Airports Company of Zimbabwe CEO Tawanda Gusha confirmed that more airlines were keen on Zimbabwe.
“This is (the flight) a milestone that demonstrates what Zimbabwe has become in terms of an attractive destination,” said Gusha.
Zimbabwe Tourism Authority (ZTA) head of public relations and corporate affairs, Godfrey Koti, said the development shows exceptional international confidence in the Destination.
“We will definitely see this assisting us in the continued tourism recovery efforts post the pandemic. We are hoping to see this as a way of bouncing back and as a way of sending a clear message to the international community about how good our vaccination program has been.”
He said the initiative worked in line with the national tourism recovery strategy which seeks to achieve a five billion industry by 2025.