Nedbank Is Hiring: Online Marketing Manager – South Africa
Closing Date: 13 February 2023
People Specification
Essential Qualifications – NQF Level
Diploma
Advanced Diplomas/National 1st Degrees
Preferred Qualification
Bachelor of Arts: Marketing , Bachelor of Commerce: Marketing
Essential Certifications
Marketing Association of South Africa (MASA)
Type of Exposure
Strategic thinking skills – the ability to think beyond the immediate and tactical.
Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platforms
Marketing Mix Optimisation skills – the ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service
Ability to understand and apply knowledge of customer insights; CVP frameworks and products and services features & benefits to ensure effective marketing campaigns
Analytical skills – ability to process information/insights resulting in plans/interventions/campaigns that are effective
Creative evaluation skills – ability to judge creativity in the context of briefs; effective business solutions; & marketplace impact and dynamics
Influencing stakeholders to obtain buy-in for concepts and ideas
Sharing information in different ways to increase stakeholders understanding.
Brainstorming ways of improving a product or situation
Working with a group to identify alternative solutions to a problem.
Interacting with diverse people
Building and maintaining effective relationships with internal and external stakeholders
Minimum Experience Level
Three or more years as an intern, marketing assistant or marketing coordinator
Technical / Professional Knowledge
Accounting principles
Communication Strategies
Governance, Risk and Controls
Decision-making process
Company/Division/Cluster/Business Unit specific business knowledge
Understanding of branding & brand building principles and techniques as drivers of marketing strateg
Writing of briefs and verbal articulation thereof to internal and external stakeholders
Development and implementaion of marketing plans in support of the marketing and business strategies
Behavioural Competencies
Building Partnerships
Communication
Customer Focus
Decision Making
Initiating Action
Innovation
Work Standards
Quality Orientation