MTN Is Hiring: Senior Manager – Brand.Group Marketing – South Africa

CLOSING DATE : NOT SPECIFIED

JOB DESCRIPTION

MTN has a stated intent of being a technology Company, beyond the provision of telephony services, driven by a focus on the delivery of traditional Telcom’s, FinTech and Rich Media Content services for consumers and mobile connectivity, fixed connectivity, Unified Communication, Cloud Services, IoT and Machine-to-Machine services, as well as Partnerships, where MTN collaborates with parties that re-sell MTN’s enterprise services. The role of Group Brand and Marketing Communication is to ensure that relevant practices and principles are developed and deployed to the Opcos. The key focus areas for the Brand team is to advance the following:

Define practices and routines that are critical towards the delivery of the Business and Brand strategies
Understand various market segments that MTN seeks to serve and draw insights on what specific needs MTN can serve.
Define a messaging construct that considers MTN’s stated intent.
Ensure that MTN is number one across our markets on key brand performance measures, specifically Brand Desire
Developing and implementing marketing strategy that aligns to MTN’s drive for growth in the digital, enterprise and other alternative revenue streams
Implementing effective measurement tools to allow MTN to understand the impact of above the line, below the line initiatives

RESPONSIBILITIES
The Senior Manager: Brand will be accountable to achieve the following:

To develop Brand and Marcomms Go-to-Market strategies
To use market insights to inform the GTM frameworks. These insights to be drawn from secondary sources of data, as well as from primary data that emerges from the Brand Health Tracking Study and any other research that may be carried out by MTN from time-to-time;
To develop tools, such as dashboards, to monitor adoption and implementation of playbooks by the Opcos’, these tools must be developed in close collaboration with agency partners, functional departments and other brand colleagues.
To develop a mechanism to review issued playbooks and revise and update these, based on inputs from the relevant issuing teams
To contribute to MANCO reports aimed at keeping the MANCO Executive team updated on the work carried out by this role
Role Dependencies

MTN Group Business Strategy
MTN Group Brand Strategy
MTN Brand Identity
MTN policies and procedures
Media Landscape in all markets where we operate
Mapping of MANCO and Agencies stakeholders

QUALIFICATIONS
Education:

Minimum of 4 – year Business/Commercial/Marketing Degree, or equivalent
Post-graduate qualification
Masters/MBA as advantage

Experience:

5 – 8 years of consumer (B2C) and enterprise (B2B) segment marketing work experience in a global / multinational business environment (understanding of emerging markets advantageous)
3 – 5 years of experience in a supervisory / managerial role
Experience in leading change / transformation (marketing) at an operational level advantageous
Experience in continuous improvement through the implementation of best practices
Experience in working in a multinational organisation/Group function/other African territories advantageous

Competencies:

Segment marketing management, ideally in both B2B and B2C
Brand Go-to-market development and execution
Development of brand and segment guidelines and toolkits
Project management
Ability to influence collaborate with key stakeholders (negotiation and bargaining)
Command of English, verbal and written
Customer research
Analytical skills, translating business and research data into insights