STARKE Ayres Is Recruiting : Sales Representative – Polokwane


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A role has become available for a Sales Representative in the Polokwane area for our Northern Retail Sales Department. The purpose of this role is to achieve maximum sales profitability, growth and market penetration within an assigned geographical area, by effectively selling Starke Ayres’s approved range of products within the framework of Company policy.  Personally, contacts and secures new business opportunities.


o Develops joint business plans for key customers, customer sales plans for the balance of customers

o Implements and monitors such strategy on a weekly, monthly, quarterly, and annual basis.

o Consistently achieves monthly, quarterly, and annual sales targets.

o Maximizes opportunities for closing a sale and drives market penetration, through sound commercial discussion and negotiation.

o Identifies priority products for his/her area, phased annually, seasonally, and monthly.

o Identifies priority customers in line with the priority products in his/her area.

o Canvasses existing and potential customers regularly in accordance with pre-determined sales routes, calling cycles and appointments.

o Updates existing and potential customers regularly with regards to product information, price lists, point of sales, specials etc.

o Drives priority products based on customer needs, internal strategy, and product benefits.

o Ensures that orders are executed correctly and timeously.

o Contacts customers regularly as per the call cycle, as well as pre-empting and addressing any potential problems swiftly and efficiently.

o Provides necessary advice and information which will ensure that the products are utilized to their maximum potential.

o Conducts in-store customer training programmes to stimulate sales in retail outlets.

o Identifies and/or develops promotion/advertising opportunities in his/her sales area, ensuring a suitable return on investment is achieved.

o Participates actively in the planning and conducting of exhibitions, show-displays and in-store promotions, managing all expense to within the agreed budget.

o Ensures shelf space and displays in outlets are of the highest standard (negotiate RSP’s, correct PI labels, maximise facings, stock rotation, expired stock removal, etc).



o A tertiary qualification, preferably a Marketing Degree (NQF 7).

o 3 years’ experience as a sales representative, preferably in the Retail industry

Work Level


Job Type



Market Related

EE Position




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